This is such a fantastic concept.
The contest was (since they've declared their winners already) to figure out what flavor of pie describes you right now, what's going on in your life and/or how you're feeling.
The resulting pies range from hilariously complex to home-town simple with a twist.
Go look at the fabulous art posters designed to represent the winning pies. Maybe make one or two of them, I know I want to.